Why woman really go for bad boys?

Forget waiting by the phone for someone who never calls, science suggests niceness is hot.
“Nice guys finish last” is one of the most widely believed maxims of dating. Fleshed out, the idea goes something like this: heterosexual women might say they want nice characteristics in a partner, but in reality what they want is the challenge that comes with dating a “bad boy”. This idea is so widespread that some people are even making money off the back of it, selling self-help books and teaching men how to pick up women by insulting them – a practice known as “negging”.
Recently, an article published by Broadly claimed, “Everyone knows [bad boys] … are desirable. Thanks to a recent study, this is now scientifically verifiable.”
https://www.hanxinclinic.com/index.php/2019/11/28/why-woman-really-go-for-bad-boys/

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